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לוגו יד2 מעבר לדף הבית

 E-commerce Marketing Manager

Ramat Gan

As the E-commerce Marketing Manager, you will manage the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving sales and goals. You will also be responsible for optimizing our digital presence across various online platforms and ensuring smooth and straightforward customer experiences throughout the buying journey.

  • Develop and Execute comprehensive e-commerce marketing strategies to drive online sales, customer acquisition, and retention.

  • Oversee full-cycle digital advertising campaigns, encompassing performance metric analysis and strategy optimization through a data-centric decision-making approach.

  • Collaborate with cross-functional teams including design, content, and product to ensure a consistent and compelling brand message across all online channels.

  • Plan and monitor digital advertising campaigns (PPC, display, social media ads, influencer partnerships) to achieve targeted ROI and conversion goals.

  • Supervise in-depth market research to identify emerging trends, customer preferences, and competitive landscape, and integrate findings into the marketing strategy.

  • Analyze website traffic, user behavior, and sales data to derive actionable insights and make data-driven decisions to improve performance.

  • Monitor KPIs such as conversion rates, click-through rates, and customer lifetime value, and adjust strateties accordinigly.

  • Lead email marketing campaigns, segments audiences, create co,pelling content and drice email engagement to nurture leads and drive sales.

  • Manage social media strategies that align with overall brand goals, utilizing platforms like Facebookm Instagram, TikTok, Twitter, and Linkedin.

  • Stay up-to-date with industry best practices, emerging technologies, and digital marketing trends to continuously enhance the company's online presence.

  • Bachelor's degree in Marketing, Business Development, or a related field. An MBA or equivalent is a plus.

  • 3-5 years of experience in e-commerce marketing, digital marketing, or a related role.

  • Proven track record of successfully driving e-commerce sales growth and achieving marketing KPIs.

  • Proficiency in using e-commerce platforms and digital marketing tools (e.g., Google Analytics, Facebook Ads Manager).

  • Strong understanding of SEO principles, content marketing, and social media strategies.

  • Data-driven mindset with a track record of making informed decisions based on available insights.

  • Creative thinking and problem-solving skills to devise innovative marketing campaigns.

  • Exceptional time management skills with a proven ability to work effectively under pressure and maintain high performance in demanding conditions.

  • Project management skills with the ability to collaborate effectively across teams.

  • Excellent communication and interpersonal skills.

  • High proficiency in English.

הגשת מועמדות

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Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals. 


Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods. 


Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development. We like to say that our employees have orange blood

Three core values lead us in everything we do:

Go Bold - Having the courage to face challenges, make decisions and demand continuous improvement from others and oneself.

Be a pro - Being professional both in what you do and how you do it, keeping up to date to stay relevant, accountable and take responsibility for your work.

Work together - Creating partnerships, resolving conflicts and working collaboratively. 

yad2's Marketing team is the creative engine that drives the company's visibility and success. 

This is the place where ideas come to life, from market research and branding to advertising and customer engagement. 

It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations. 

What you will be doing

Your skills and experience

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