What you will be doing
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Be an expert in our products and market, and gain a deep understanding of our customers' interests, challenges, and requirements to identify key marketing opportunities that enhance customer engagement
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Collaborate closely with the product team, leveraging data insights to drive impactful strategies and initiatives
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Take ownership of the entire retention funnel by planning and executing strategies, consistently tracking, optimizing, and improving using data, customer insights, and customer-centric thinking
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Improving the level of engagement and conversions on the site and mobile app, including using tools such as marketing automation, CRM, CRO and lead management
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Research and develop marketing strategies and products based on market, competitive, audience, and use case analysis
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Planning the go-to-market strategy and launch outlining how the product should be promoted
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Deliver results in the form of engagement, conversions, and retention
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Work closely with product, R&D and data teams
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Ensure the company's messaging strategy is always up-to-date with the latest market, customer, and competitor insight
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Lead the reporting, monitoring, and tracking of the different campaigns you will lead
Your skills and experience
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3-4 years of experience as a Product Marketing Manager
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Proven record of cross-functional collaboration with product and marketing teams
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Analytical, data-driven mindset with the ability to solve complex problems
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Proactive “can-do” attitude, ability to take initiative and drive things independently
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Familiarity with technology and software solutions such as Appques, Peno.io, lead management tools and similar softwares
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Experience in working with Agile methodologies and project management tools such as Jira or Monday
Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals.
Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods.
Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development. We like to say that our employees have orange blood!
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Strong understanding of the creative process and expertise in user experience, building user funnels, and leveraging innovative approaches to drive growth and enhance user retention
Three core values lead us in everything we do:
Go Bold - Having the courage to face challenges, make decisions and demand continuous improvement from others and oneself.
Be a pro - Being professional both in what you do and how you do it, keeping up to date to stay relevant, accountable and take responsibility for your work.
Work together - Creating partnerships, resolving conflicts and working collaboratively.
yad2's Marketing team is the creative engine that drives the company's visibility and success.
This is the team in which ideas come to life, from market research and branding to advertising and customer engagement.
It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations.
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Efficient task management and prioritization abilities
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Strong written and verbal communication skills