What you will be doing
As Marketing Automation Manager, you will own the strategy and execution of multi-channel campaigns across email, direct messaging, push & pop-ups, landing pages, and automated journeys to engage our prospects and customers. In addition, you will be analyzing performance to show results, identify areas for testing and suggest improvments.
Our Marketing teams is therefore seeking an innovative marketing leader who will keep up-to-date with the latest marketing automation best practices to continuously optimize our technology stack and marketing programs, as well as develop and implement comprehensive marketing automation strategies that achieve business objectives.
Role responsibilities include:
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Oversee and manage marketing automation platforms to ensure effective implementation of campaigns
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Lead generation by marketing automation tools
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Map out and optimize multi-channel customer journeys to create cohesive brand experiences
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Analyze campaign performance data and present reports on key metrics like email open/click rates, landing page conversions, and ROI
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Use data-driven insights to continuously improve and optimize campaigns
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Oversee and maintain the organization's marketing automation software and evaluate new marketing technologies
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Collaborate with cross-functional teams to align marketing automation initiatives with overall marketing and business goals
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Stay updated on industry best practices and emerging trends in marketing automation tools
Your skills and experience
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2-3 years of experience in marketing automation, with a focus on strategy and execution
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Hands-on experience designing, building, and deploying marketing automation campaigns across channels
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Data-driven approach
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Excellent project management and organizational skills
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Strong communication and collaboration skills
Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals.
Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods.
Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development. We like to say that our employees have orange blood!
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Strong analytical skills with the ability to interpret data and derive actionable insights
Three core values lead us in everything we do:
Go Bold - Having the courage to face challenges, make decisions and demand continuous improvement from others and oneself.
Be a pro - Being professional both in what you do and how you do it, keeping up to date to stay relevant, accountable and take responsibility for your work.
Work together - Creating partnerships, resolving conflicts and working collaboratively.
yad2's Marketing team is the creative engine that drives the company's visibility and success.
This is the team in which ideas come to life, from market research and branding to advertising and customer engagement.
It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations.