What you will be doing
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Develop and execute comprehensive growth strategies to drive customer acquisition, retention, and revenue
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Own our strategy for all media: paid search, paid social, and organic campaigns (Facebook, Instagram, TikTok, etc.), from conception to execution
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Work closely with content creators, designers, and copywriters to ensure a cohesive and compelling narrative across all marketing materials
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Shape and communicate the brand story through various creative mediums, ensuring a consistent and resonant narrative
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Analyze data and market trends to gain insights into what resonates with the audience and optimize creative strategies accordingly
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Implement A/B testing methodologies to refine and enhance campaign performance tailored to B2C audiences
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Drive performance marketing campaigns across digital channels, optimizing for ROI and customer acquisition cost
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Work closely with cross-functional teams to ensure marketing strategies align with overall business objectives
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Lead a high-performing team with a consumer-centric mindset
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Be the point of contact with all our media and agencies
Your skills and experience
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At least 5 years of experience in B2C and B2B marketing with a focus on growth strategy and creative leadership
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Professional experience in an advertising agency - an advantage
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Demonstrated success in developing and executing innovative marketing campaigns
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Proven ability to oversee the development of creative assets across diverse marketing channels
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Proven experience in planning conferences and events while working with production companies
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Exceptional leadership and team management skills
Established in 2005, yad2 is the #1 classified platform in Israel. The company is owned by the German media conglomerate Axel Springer and currently employs +300 individuals.
Our mission is to empower people to make smart decisions for themselves and future generations. We do this by continuously giving our sellers and buyers the tools, data, and services they need, as they move along their journey. We operate in 4 main verticals: Real Estate, Vehicles, Drushim IL, and Second-hand goods.
Our strong and leading brand is strengthened by our people, who are responsible for the company's success, and we are committed to creating the best workplace for them. We foster professionalism and excellence by promoting a culture of learning and professional development. We like to say that our employees have orange blood!
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Strong understanding of digital marketing, performance analytics, and emerging trends
Three core values lead us in everything we do:
Go Bold - Having the courage to face challenges, make decisions and demand continuous improvement from others and oneself.
Be a pro - Being professional both in what you do and how you do it, keeping up to date to stay relevant, accountable and take responsibility for your work.
Work together - Creating partnerships, resolving conflicts and working collaboratively.
yad2's Marketing team is the creative engine that drives the company's visibility and success.
This is the team in which ideas come to life, from market research and branding to advertising and customer engagement.
It consists of a fun, dynamic, and dedicated group that plays an essential part in yad2's operations.
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Excellent communication and collaboration skills